Uppercut Deluxe
Uppercut Deluxe offers a wide range of products in hair care, styling, beard care, shaving, and accessories. It was founded by Australian childhood friends, surfers, and barbers Luke Newman and Steve Purcell. They were tired of all barber products being tailored to appeal to the bearded men's women rather than the men themselves. They started creating a pomade they wanted to use and be proud to showcase. The brand's appearance is infused with their interests and is inspired by the boxer Willy O'Shea.