Upgrade

Upgrade is an Italian professional hair tool brand, created to provide stylists with performance, safety, and a distinct style. Developed in collaboration with salon experts, our tools combine advanced materials, ergonomic balance, and reliable, consistent results. The Bio-Infrared line features smart red light technology that penetrates the hair fibre, allowing styling at temperatures up to 30°C lower while enhancing shine, softness, and long-lasting hold. From precision straighteners and curling irons to hairdryers and heated brushes, Upgrade offers one of the broadest professional ranges for all textures, trends, and techniques – backstage, in the salon, and on set. For professionals who evolve every day.

Let’s Upgrade Together.